Top management of KazFoodProducts management company and Bayan Sulu, EMC Agro attended the Shopper Trends 2022 seminar organized by NielsenIQ.
The event raised important topics for FMCG producers in the field of macroeconomic trends, the economic crisis, energy, inflation, climate, migration, the impact of Covid-19 on consumer behavior and sentiment. NielsenIQ presented an overview of the retail market in Kazakhstan in 2022. A, also an overview of the development of online commerce and the impact of Covid-19 on consumer behavior and moods, changing patterns of purchasing behavior and expectations. The experience of developing discounters in Eastern Europe and the possibilities of this type of trade in Kazakhstan were presented at the conference.
The meeting also included a panel discussion with manufacturers and retailers. Topics covered were about changing customer behavior and how a business can keep customers loyal during difficult times.
