{"id":4400,"date":"2022-08-12T22:41:55","date_gmt":"2022-08-12T16:41:55","guid":{"rendered":"https:\/\/bayansulu.kz\/?p=4400"},"modified":"2022-11-17T20:25:49","modified_gmt":"2022-11-17T14:25:49","slug":"top-menedzhement-upravlyayushhey-kompanii-kazfoodproducts-i-kompaniy-bayan-sulu-emc-agro-posetili-seminar-shopper-trends-2022-organizovannyiy-kompaniey-nielseniq","status":"publish","type":"post","link":"https:\/\/bayansulu.kz\/ru\/news\/top-menedzhement-upravlyayushhey-kompanii-kazfoodproducts-i-kompaniy-bayan-sulu-emc-agro-posetili-seminar-shopper-trends-2022-organizovannyiy-kompaniey-nielseniq\/","title":{"rendered":"\u0422\u043e\u043f-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u043c\u0435\u043d\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0449\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u201cKazFoodProducts\u201d \u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u00ab\u0411\u0430\u044f\u043d \u0421\u0443\u043b\u0443\u00bb, \u201cEMC Agro\u201d \u043f\u043e\u0441\u0435\u0442\u0438\u043b\u0438 \u0441\u0435\u043c\u0438\u043d\u0430\u0440 \u00abShopper Trends 2022\u00bb, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 NielsenIQ."},"content":{"rendered":"<p>\u041d\u0430 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0438 \u043f\u043e\u0434\u043d\u0438\u043c\u0430\u043b\u0438\u0441\u044c \u0432\u0430\u0436\u043d\u044b\u0435 \u0442\u0435\u043c\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 FMCG \u0441\u0435\u043a\u0442\u043e\u0440\u0430 \u0432 \u0441\u0444\u0435\u0440\u0435 \u043c\u0430\u043a\u0440\u043e\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043a\u0440\u0438\u0437\u0438\u0441, \u044d\u043d\u0435\u0440\u0433\u0438\u044f, \u0438\u043d\u0444\u043b\u044f\u0446\u0438\u044f, \u043a\u043b\u0438\u043c\u0430\u0442, \u043c\u0438\u0433\u0440\u0430\u0446\u0438\u044f, \u0432\u043b\u0438\u044f\u043d\u0438\u0435 Covid-19 \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 NielsenIQ \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u043e\u0431\u0437\u043e\u0440 \u0440\u044b\u043d\u043a\u0430 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435 2022 \u0433\u043e\u0434\u0430. \u0410, \u0442\u0430\u043a\u0436\u0435 \u043e\u0431\u0437\u043e\u0440 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f &nbsp;\u043e\u043d\u043b\u0430\u0439\u043d \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 Covid-19 \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439, \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u0439.&nbsp; \u041d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 \u0431\u044b\u043b \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d \u043e\u043f\u044b\u0442 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0434\u0438\u0441\u043a\u0430\u0443\u043d\u0442\u0435\u0440\u043e\u0432 \u0432 \u0412\u043e\u0441\u0442\u043e\u0447\u043d\u043e\u0439 \u0415\u0432\u0440\u043e\u043f\u0435 \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0442\u0430\u043a\u043e\u0433\u043e \u0442\u0438\u043f\u0430 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435.<\/p>\n<p>\u0412 \u0440\u0430\u043c\u043a\u0430\u0445 \u0432\u0441\u0442\u0440\u0435\u0447\u0438 \u0442\u0430\u043a\u0436\u0435 \u0431\u044b\u043b\u0430 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0430 \u043f\u0430\u043d\u0435\u043b\u044c\u043d\u0430\u044f \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u044f \u0441 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f\u043c\u0438 \u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430\u043c\u0438. \u0411\u044b\u043b\u0438 \u0437\u0430\u0442\u0440\u043e\u043d\u0443\u0442\u044b \u0442\u0435\u043c\u044b \u043e\u0431 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043a\u0430\u043a \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0436\u0435\u0442 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0442\u0440\u0443\u0434\u043d\u044b\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0430.<\/p>\n<p><a href=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-448-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-4406\" src=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-448-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-448-300x200.jpg 300w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-448-1024x684.jpg 1024w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-448-768x513.jpg 768w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-448-1536x1025.jpg 1536w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-448-2048x1367.jpg 2048w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-448-600x401.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-270-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-4405\" src=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-270-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-270-300x200.jpg 300w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-270-1024x684.jpg 1024w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-270-768x513.jpg 768w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-270-1536x1025.jpg 1536w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-270-2048x1367.jpg 2048w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-270-600x401.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-159-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-4404\" src=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-159-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-159-300x200.jpg 300w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-159-1024x683.jpg 1024w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-159-768x513.jpg 768w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-159-1536x1025.jpg 1536w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-159-2048x1367.jpg 2048w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-159-600x400.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-141-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-4403\" src=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-141-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-141-300x200.jpg 300w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-141-1024x684.jpg 1024w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-141-768x513.jpg 768w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-141-1536x1025.jpg 1536w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-141-2048x1367.jpg 2048w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-141-600x401.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-71-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-4402\" src=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-71-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-71-300x200.jpg 300w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-71-1024x684.jpg 1024w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-71-768x513.jpg 768w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-71-1536x1025.jpg 1536w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-71-2048x1367.jpg 2048w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-71-600x401.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-58-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-4401\" src=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-58-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-58-300x200.jpg 300w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-58-1024x684.jpg 1024w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-58-768x513.jpg 768w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-58-1536x1025.jpg 1536w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-58-2048x1367.jpg 2048w, https:\/\/bayansulu.kz\/wp-content\/uploads\/2022\/08\/220803-58-600x401.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u041d\u0430 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0438 \u043f\u043e\u0434\u043d\u0438\u043c\u0430\u043b\u0438\u0441\u044c \u0432\u0430\u0436\u043d\u044b\u0435 \u0442\u0435\u043c\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 FMCG \u0441\u0435\u043a\u0442\u043e\u0440\u0430 \u0432 \u0441\u0444\u0435\u0440\u0435 \u043c\u0430\u043a\u0440\u043e\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043a\u0440\u0438\u0437\u0438\u0441, \u044d\u043d\u0435\u0440\u0433\u0438\u044f, \u0438\u043d\u0444\u043b\u044f\u0446\u0438\u044f, \u043a\u043b\u0438\u043c\u0430\u0442, \u043c\u0438\u0433\u0440\u0430\u0446\u0438\u044f, \u0432\u043b\u0438\u044f\u043d\u0438\u0435 Covid-19 \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 NielsenIQ \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u043e\u0431\u0437\u043e\u0440 \u0440\u044b\u043d\u043a\u0430 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435 2022 \u0433\u043e\u0434\u0430. \u0410, \u0442\u0430\u043a\u0436\u0435 \u043e\u0431\u0437\u043e\u0440 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f &nbsp;\u043e\u043d\u043b\u0430\u0439\u043d \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 Covid-19 \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439, \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/bayansulu.kz\/ru\/news\/top-menedzhement-upravlyayushhey-kompanii-kazfoodproducts-i-kompaniy-bayan-sulu-emc-agro-posetili-seminar-shopper-trends-2022-organizovannyiy-kompaniey-nielseniq\/\" class=\"more-link\">\u0427\u0438\u0442\u0430\u0442\u044c \u0434\u0430\u043b\u0435\u0435<span class=\"screen-reader-text\"> \u00ab\u0422\u043e\u043f-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u043c\u0435\u043d\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0449\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u201cKazFoodProducts\u201d \u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u00ab\u0411\u0430\u044f\u043d \u0421\u0443\u043b\u0443\u00bb, \u201cEMC Agro\u201d \u043f\u043e\u0441\u0435\u0442\u0438\u043b\u0438 \u0441\u0435\u043c\u0438\u043d\u0430\u0440 \u00abShopper Trends 2022\u00bb, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 NielsenIQ.\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[2],"tags":[101],"class_list":["post-4400","post","type-post","status-publish","format-standard","hentry","category-news","tag-101"],"acf":[],"_links":{"self":[{"href":"https:\/\/bayansulu.kz\/ru\/wp-json\/wp\/v2\/posts\/4400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bayansulu.kz\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bayansulu.kz\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bayansulu.kz\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bayansulu.kz\/ru\/wp-json\/wp\/v2\/comments?post=4400"}],"version-history":[{"count":3,"href":"https:\/\/bayansulu.kz\/ru\/wp-json\/wp\/v2\/posts\/4400\/revisions"}],"predecessor-version":[{"id":4409,"href":"https:\/\/bayansulu.kz\/ru\/wp-json\/wp\/v2\/posts\/4400\/revisions\/4409"}],"wp:attachment":[{"href":"https:\/\/bayansulu.kz\/ru\/wp-json\/wp\/v2\/media?parent=4400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bayansulu.kz\/ru\/wp-json\/wp\/v2\/categories?post=4400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bayansulu.kz\/ru\/wp-json\/wp\/v2\/tags?post=4400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}